Director and Chairman at Pedigree, Jerry Reynolds, tells TLSM: “Tammy was launched in 1962 by USA company Ideal Toys (big in those days) styled as ‘girl next door’ alternative to Barbie brash fashion.”
Jerry continues: “Tammy was effectively USA forerunner of Sindy adopting USP “The doll you love to dress”. When Sindy was launched here (UK, comment by TLSM) in 1963, Ideal and Lines Bros (Sindy’s owner) worked closely together in those days and reached agreement that Pedigree could exclusively use “The doll you love to dress” in all Sindy markets and that became Sindy USP for many years to follow. Though Sindy continued to prosper, Tammy was withdrawn from the US market in 1966.”
Tammy and her family from some toy catalogues in the 1960’s.
How the boxed Pos’n Tammy and Pepper looked in their boxes.
The Little Sindy Museum are happy to have two Tammy dolls from 1962 and a Pepper doll from 1964. (She can join this page with her big sister.)
You can click on the images below for a larger photo.
Thanks to the amazingly kind Kate in Indianapolis, USA, TLSM now has even more Tammy dolls! Kate donated, not only her Tammy dolls but Tammy’s whole family too! Her dolls are beautiful and TLSM is soo grateful and blown away by Kate’s big and generous heart! THANK YOU Kate!
