Sindy on Social Media – YouTube: Mostly Dolls (former Sindydockan)/Maria Blomkvist

Questions and Answers

1) Q: How did you first discover Sindy? A: In a toy store as a little girl.

2) Q: How old were you when you got your first Sindy? A: Depending on who has the clearest memory, my mother or me, I got one as a child according to my mum. I claim I never got one, so in that case I was 40 years old.

3) Q: What model was your first Sindy? A: The one I got first as a 40 year old was a Sweet Dreams Sindy. Soon after that I got my first ballerina.

4) Q: What kind of Sindy/Sindy item did you dream about as a kid? A: Definitely the blonde ballerina Sindy with pink skirt and I also dreamed about the Patio Set with the yellow and orange parasol.

5) Q: What kind of Sindy/Sindy item do you dream about now? A: I still dream about having a mint in box Sindy ballerina! I also dream about the Danbury Mint porcelain Sindy.

6) Q: What led you into your Sindy career you have today? A: My own collecting. I wanted all the Sindys I saw, and had to learn to make them fresh looking again. I started my YouTube channel because I felt there needed to be more new material on YouTube about Sindy. I also love to share and get in touch with the doll community, because of that I spend a lot of time on social media. To support my hobby, and maybe my concience, I also started selling on Etsy and now at Sindydockan.com. 

7) Q: Can you mention three people you think helped you there? A: Oh, there are so many..! I have to start with my husband who never complain about my hobby, drives me to thriftstores, gives me surprise Sindys and puts up all the cabinets! I also think my two teenage sons helped me by accepting my obsession and giving me feedback and ideas on Sindy OOAK dolls (I don´t always appreciate).

And some are always there and give me inspiration and encouragement, so they helped me without knowing it. I come to think of Jules @sindydollpics,

8) Q: Do you have a special goal for your Sindy work? A: It´s more of a dream than a goal, but I would love to have Sindy customizing and Sindy art as a way to make all my earnings.

9) Q: Can you mention three people you think of as doll influencers? A: If I have to choose I say Gabriel @sindy_the_traveller in photograpy, Sue @sewist53 for outfits and I say Noel @noelcruzdolls as a repaint artist.

10) Q: What do you love/like/appreciate about Sindy? A: Everything!

Anything else you’d like to share with us? Keep having fun! If the collecting and sharing becomes a stress- take a break!

Below are some collages of Maria’s photos from her Instagram account: Sindydockan.

Below you can see photos of Maria’s OOAK: Rainbow Sindy, that’s here at the museum.

THANK YOU Maria, for your amazing work and for taking the time to answer all the questions!

September 2021

A lot has happened with Maria’s YouTube channel the last years! So I contacted her and asked some questions:

1) Q: Why did you change your name from Sindydockan to Mostly Dolls? A: I changed my name from Sindydockan to Mostly Dolls when my videos with dolls had broadened from Sindy to several types of dolls. Plus the channel had also gained an international audience. Also it felt right to create my own name free from another brand and it is also easier for more people to understand. The word Mostly stands for the variety on my channel and that it is not just about dolls. I can never stop coming up with new ideas. Creating videos has now become a passion.

2) Q: What is your goal/aim with your Mostly Dolls channel? A: Besides the fact that I have so much fun sharing and creating, I hope that others will feel that there is a cozy, calm and safe place on YouTube to come to that can also be entertaining, educational and aesthetically pleasing. I also hope to one day be part of the YouTube partner program. It would feel like validation of my work to one day be monetized.

3) Q: How did you come up with adding ASMR to your videos? A: I have really looked for different ways to make sure that both I and the viewers enjoy the experience. It just so happened that I found myself stressing out unnecessarily when handling my dolls. I am working on maintaining the inner peace I gained when I once started rescuing worn-out Sindy dolls. For me, collecting and handling dolls has been a way out of anxiety and internal and external stress. Letting the natural sound and slower movements be part of the video creation helps me stay calm. It is not about performance or getting it done. It is about being in the moment. Take it all in. I read up on ASMR and thought that I would like to help others relax through my videos too. I do not create ASMR sounds but retain what happens naturally. It will not be in all videos because it is certainly not always quiet around me.

4) Q: Do you have a favourite among your videos, if so which and why? A: Hard to say because I’m often satisfied at first but then I find a lot of mistakes. I’m learning all the time. It will simply have to be the last video I made! I’m most satisfied with my development because I do everything myself and didn’t know anything about video editing from the beginning. I love the visual medium. I think the video Vintage Dolls I’ll Never Give Away – A Memory Film is very beautiful in some parts. I’m very happy about making the Sindy through the decades series. It was needed!

5) Q: Which is your most liked video? Why, do you think that is? A: I’ve been way too good at cleaning up my channel. I’ve deleted a lot that I didn’t think was right at some point. I have to stop doing that! It’s a bit tricky with statistics because it also depends on the number of views, but the most likes overall are the shorts video Sindy Doll Comes to LIFE with AI! I think it stood out when it came out almost a year ago before AI videos started trending. My AI doll videos are often very popular.

6) Q: Which is your most watched video? Why, do you think that is? A: The most viewed and also most liked of Mostly Doll’s longer videos is SINDY Ballerina: Complete REROOT process. I think it’s popular because it provides both the technique and the transformation.

7) Q: Have you found another doll that you love more than Sindy? If so, which and why? A: No, not more. Sindy is still number 1. Right now I have a special weakness for the dolls with glass eyes like Susi Estrela and my new Bibi Bo Ballerina. All the dolls I like the most are from the Tammy/Sindy family.

THANK YOU Maria, for your amazing work and for taking the time to update and answer all new questions!

Maria has also done a great series of videos, showing the history of Sindy, called Sindy Through the Decades! Don’t miss it on her channel!

September 2025